Comings & Goings

Marketing Consultant Susan Smith will be teaching marketing calls, free to you as a SATYA Member, throughout 2015. Over the past several years, your marketing course sessions were offered by a marketing panel, giving you a variety of perspectives on using a range of marketing approaches for your yoga business. We have now engaged Susan Smith to serve as your sole marketing teacher. This course is a continuing benefit, provided by your SATYA dues. Susan comes to us with a love of teaching as well as longstanding marketing expertise.

In her corporate marketing position, Susan taught weekly marketing classes for colleagues in other business roles. You can count on her knowing how to meet us, as her new students, “where we are” and to take us “where we need to go” to grow our yoga businesses. Susan knows how to lead enjoyable as well as highly informative group learning experiences, and she enthusiastically looks forward to teaching from her consistent, progressive marketing curriculum. Each phone session will be a complete, standalone unit yet also linked to previous and future sessions for continuity.  Susan will share her far-reaching understanding of the secrets of marketing.

Have you been curious about what marketing approaches really work? Susan not only knows the answers, she will teach us how to identify what really works in our own locales and demographics as well as for Svaroopa® yoga specifically. She is a 20-year veteran of business-to-business and business-to-consumer marketing, with a specialty in developing membership and loyalty programs for major retail companies. So Susan knows how to shape marketing to resonate with the experience of a range of target customers.

Susan’s class plans include practical marketing advice and information — from strategy to application. Among other things, you will learn how to:

  • Identify the “right marketing” for your demographic, e.g., flyers, website, social media
  • Use the social media tools (e.g., Facebook, Linkedin, Twitter, etc.) with the best fit to get the word out about your yoga business
  • Test your marketing tactics — measure results to know works best
  • Calculate your return on investment, to identify the benefits reaped
  • Decide when to cut your losses, if a tactic is not working
  • Revise a “marketing product” (such as a flyer or your website) to work more effectively
  • Communicate via email campaigns with class “drop-outs” to bring them back

In short, Susan says, “I hope participants in this marketing course come away with an understanding of the options available, and how to use them.”

Just as in the past, you attend this distance-learning course via conference calls, for which you enroll via www.svaroopa.org. You may participate in every session of Susan’s comprehensive marketing curriculum, which she will herself teach, or select one or more individual topics at your convenience.  Swami Nirmalananda says, “You’ll soon discover that marketing is another form of yoga – a way to communicate the teachings and experience of the Self.”

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